Case Studies
Plusnet sponsorship
The Business Challenge
Plusnet now sponsor Celebrity Big Brother on Channel 5
The Insight
We all like no-nonsense straight-talking
The Brand Purpose
Good honest broadband from Yorkshire
The Creative Solution
Joe takes up residence in the Big Brother diary room
Media Placement
TV sponsorship
The Results
Great pick up on twitter with people saying Joe should actually be on CBB, or have his own show on TV