Case Studies

Early Learning Centre

The Business Challenge

Make Early Learning Centre the toy destination (in-store and online) for parents and gift-buyers with children 0-4 this Christmas, by generating re-appraisal of the brand and its products

The Insight

ELC are a trusted and established retailer, but the brand suffers from perceptions of being worthy/educational and its products are sometimes seen as expensive and lacking the 'must have' factor. We needed to put fun first and showcase the 'play value' of the toys

The Brand Purpose

Bringing fun and inspiration to learning

The Creative Solution

Bringing fun and inspiration to learning

Media Placement

TV, online

The Results

This campaign breaks in October 2010