Case Studies

Liberty

The Business Challenge

Overcome Liberty’s antiquated imagery and celebrate a major interior update to a sophisticated shopper.

The Insight

Shopping is no longer a chore at Liberty, it is a decadent, playful delight.

The Brand Purpose

Putting the play back into shopping.

The Creative Solution

‘Come Play’ at Liberty and discover something new.

Media Placement

Posters, press, direct mail, in-store theming and point of sale.

The Results

Store visitor targets were exceeded by over 40%.