Case Studies

Accenture

The Business Challenge

Shift Accenture’s position on the Times Top 100 Graduate Employers survey from 7th to 6th place.

The Insight

The smartest graduates are as interested in the competitive status of the opportunity as the package, and are considering their first career move as an opportunity to get ahead of the pack

The Brand Purpose

The a-list company for a-list graduates

The Creative Solution

Treat top students to some red-carpet treatment and invite them to “join the a-list”, building awareness of the graduate package.

Media Placement

Development of a brand idea expressed through destination events across 18 universities.

The Results

Accenture shifted from 7th to 4th place in the Times Top 100 Graduate Employers survey. Graduate applications increased by 30%