Case Studies

Age UK

The Business Challenge

Create a launch campaign for Age UK following the merger of Age Concern and Help the Aged charities

The Insight

Ageing affects us all, but no-one is talking about it

The Brand Purpose

A voice for later life

The Creative Solution

Older actors channel the voices and concerns of our ageing population

Media Placement

TV campaign, press, online, DM and retail

The Results

The campaign exceeded all expectations, helping achieve over 65% national awareness of the new charity within 6 months, plus massive uplift in both enquiries to the Information and Advice line and hits to the website.