Case Studies

CI Channel

The Business Challenge

Encourage the 6m Sky viewers who enjoy real-life crime documentaries on other channels to discover CI

The Insight

Our target have a constant thirst to know more about what happens when humans go wrong, and why.

The Brand Purpose

To satisfy your morbid curiosity

The Creative Solution

Meet murderers on CI

Media Placement

A new brand approach that informs scheduling, programme commissioning, advertising (through the line), website development, PR and on air identity.

The Results

CI is bucking the decline in factual viewing and attracting new viewers all the time