Case Studies

Clas Ohlson

The Business Challenge

To launch the Swedish retail giant in the UK by building a buzz around the new store, so that it becomes a must-visit destination.

The Insight

Clas Ohlson’s range can’t be defined by any single retail category. Instead it is defined by what it sells – thousands of useful products, which make people’s lives easier in loads of different ways.

The Brand Purpose

Clas Ohlson sorts your life out.

The Creative Solution

Clas Ohlson: usefulshöpp.

Media Placement

Press, outdoor, radio, instore, online, leafleting, adbikes, PR.

The Results

The usefulshöpp campaigns have been a great success. We have helped open five new stores in the last year, with the Manchester store opening being Clas Ohlson's most successful store launch globally.