Case Studies

Coca-Cola

The Business Challenge

Challenge the dominance of Red Bull in the energy drinks category across Europe.

The Insight

If Red Bull owns day-time energy and sports occasions, burn can own the night, the more sensual and unpredictable time when the 20-something generation really comes to life.

The Brand Purpose

Experience the never ending night.

The Creative Solution

Ignite the night.

Media Placement

TV, Press, Poster, POS, online.

The Results

Burn now outsells Red Bull in its eastern European markets