Case Studies

Comedy Central

The Business Challenge

Relaunch Paramount Comedy Channel in the UK as Comedy Central and gain market share without changing the programming

The Insight

Comedy Central is the largest global comedy brand, showing the biggest comedy shows from the US here in the UK

The Brand Purpose

To bring the biggest comedy into people’s lives

The Creative Solution

Big on Comedy

Media Placement

New look and feel across on-air and off-air, new channel idents and an off-air poster and print campaign

The Results

Ratings up by 59% even though the channel is showing the same shows, channel ranking moved from 11 to 6 overall, with highest ever numbers of viewers on channel