Case Studies

Costa

The Business Challenge

To improve Costa’s share of the coffee shop market by encouraging regular coffee drinkers to express a preference

The Insight

Choice of coffee shop is driven by convenience rather than preference, but when given a coffee taste test, significantly more people say that Costa makes it better

The Brand Purpose

To save the world from mediocre coffee

The Creative Solution

Prompt people to wonder whether their usual coffee is good enough, by publicising the surprising results of our taste tests

Media Placement

Commuter media: morning press, (PR, advertising and tactical), posters Workplace media: online display and microsite with a competition promotion to drive click through and capture data

The Results

The campaign broke recently and we are awaiting first results. Initial response has been very encouraging.