Case Studies

Costa

The Business Challenge

To prove that Costa makes a superior coffee

The Insight

To stop people choosing their coffee based on wherever’s most convenient, Costa needs to educate coffee lovers that not all coffees are created equal

The Brand Purpose

To save the world from mediocre coffee

The Creative Solution

Not all coffees are created equal

Media Placement

TV, print, outdoor and digital

The Results

Costa revenue up over 20% in 2010, with like-for-like sales up over 8%. Costa was awarded Brand of the Year at the 2011 Marketing Week Engage awards for effectiveness.