Case Studies

Directski.com

The Business Challenge

To make directski.com the first place skiers go to when they’re planning a holiday.

The Insight

People who love skiing are constantly impatient to get out there and on the slopes having a laugh with their mates.

The Brand Purpose

To remove any barrier between a skier and a great skiing holiday.

The Creative Solution

We can’t wait for Winter.

Media Placement

A complete, new brand identity including brand and price-led press, outdoor, online display advertising, newsletters, in-resort media and even beer mats!

The Results

Site traffic increased significantly and full-price holiday bookings peaked earlier in the season than in previous years, delivering a stronger sales and profit performance.