Case Studies

Directski.com

The Business Challenge

To make directski.com the first place skiers go to when they’re planning a holiday.

The Insight

People are on a budget but they don't want to give up their annual ski trip

The Brand Purpose

Helping skiiers ski for less

The Creative Solution

Making skiing affordable for all

Media Placement

A complete, new brand identity including brand and price-led press, outdoor, online display advertising, newsletters, in-resort media and a viral film.

The Results

Site traffic increased significantly and full-price holiday bookings peaked earlier in the season than in previous years.