Case Studies

IKEA

The Business Challenge

Stop IKEA turning into a store for the middle classes and grow the business by making the company more appealing to a less well off audience.

The Insight

An emerging sense of ‘entitlement’ is motivating people from all walks of life to upgrade their living space and aspire to more cutting-edge design.

The Brand Purpose

IKEA are democratising design, because great design is no longer just for the elite.

The Creative Solution

Van den Puup leads Elite Designers Against IKEA.

Media Placement

Launch in ‘OK!’ magazine, TV, press, posters, on-line, in-store point of sale, events.

The Results

This campaign helped IKEA UK break through the £1bn sales barrier for the first time.