Case Studies
Kickers
The Business Challenge
Re-connect this one-time iconic brand to today’s urban 16-24 year olds.
The Insight
Borne out of the 1968 Paris riots, Kickers’ spirit of positive action and challenge resonates well with today’s young entrepreneurial generation.
The Brand Purpose
The inspriation to go do something positive.
The Creative Solution
‘GoDoSomething’ positive.
Media Placement
Posters, in-store point of sale, ‘GoDoSomething.co.uk’ and ‘The Nudger’ online, events, booklets.
The Results
Brand tracking showed brand advocacy up 250%, and perception of Kickers as ‘trendy’ up 225%.
Work
Go Do Something 07
Poster
Work
Go Do Something 07
Ambient
Work
Go Do Something 06
Poster
