Case Studies

lastminute.com

The Business Challenge

Position lastminute.com as the ultimate lifestyle brand for outgoing and fun-loving people

The Insight

lastminute.com's incredible breadth of leisure experiences helps more people get the most out of their free time

The Brand Purpose

Encouraging the Nation to do more good stuff

The Creative Solution

Get more people to do more good stuff through highly participative and innovative brand experiences

Media Placement

TV, online, widespread and frequent press, innovative digital posters, regional pop-up stores, radio, comprehensive site overhaul.

The Results

In 2009 the campaign helped increase site traffic by 30% with strong conversion across the entire portfolio