Case Studies
lastminute.com
The Business Challenge
Position lastminute.com as the ultimate lifestyle brand for outgoing and fun-loving people
The Insight
lastminute.com's incredible breadth of leisure experiences helps more people get the most out of their free time
The Brand Purpose
Encouraging the Nation to do more good stuff
The Creative Solution
Get more people to do more good stuff through highly participative and innovative brand experiences
Media Placement
TV, online, widespread and frequent press, innovative digital posters, regional pop-up stores, radio, comprehensive site overhaul.
The Results
In 2009 the campaign helped increase site traffic by 30% with strong conversion across the entire portfolio
Work
Good Stuff
Poster
Work
Good Stuff
Poster
Work
Branding
Online
Work
Blog
Online