Case Studies
lastminute.com
The Business Challenge
Position lastminute.com as the ultimate lifestyle brand for outgoing and fun-loving people
The Insight
lastminute.com's incredible breadth of leisure experiences helps more people get the most out of their free time
The Brand Purpose
Turning free times into great times
The Creative Solution
Get more people to do more good stuff through highly participative and innovative brand experiences
Media Placement
TV, online, widespread and frequent press, innovative digital posters, regional pop-up stores, radio
The Results
The 2011 campaign broke recently and we are awaiting initial results, but the growth in site traffic looks impressive
Work
Stories start here
Print
Work
Blog
Online