Case Studies
lastminute.com
The Business Challenge
Re-position lastminute.com as the ultimate lifestyle brand for outgoing and fun-loving people
The Insight
lastminute.com's incredible breadth of leisure experiences helps more people get the most out of their free time
The Brand Purpose
Encouraging the Nation to do more good stuff
The Creative Solution
Get more people to do more good stuff through highly participative and innovative brand experiences
Media Placement
A completely new identify leading to a multi-channel 'Mexican Thumb Wave' TV first, widespread and frequent press, innovative digital posters, regional pop-up stores, radio, comprehensive site overhaul
The Results
Since the campaign launched site traffic is up 30% with very strong conversion across the entire portfolio
Work
Good Stuff
Poster
Work
Good Stuff
Poster
Work
Branding
Online
Work
Blog
Online