Case Studies

lastminute.com

The Business Challenge

Position lastminute.com as the ultimate lifestyle brand for outgoing and fun-loving people

The Insight

lastminute.com's incredible breadth of leisure experiences helps more people get the most out of their free time

The Brand Purpose

Turning free times into great times

The Creative Solution

Get more people to do more good stuff through highly participative and innovative brand experiences

Media Placement

TV, online, widespread and frequent press, innovative digital posters, regional pop-up stores, radio

The Results

The 2011 campaign broke recently and we are awaiting initial results, but the growth in site traffic looks impressive