Case Studies

Nintendo

The Business Challenge

Engage the vast, untapped non-gamer market.

The Insight

Nintendo’s more immersive form of gaming means anyone of any level of competence can enjoy playing, regardless of age, sex or experience.

The Brand Purpose

Popularising great gaming for the masses.

The Creative Solution

Celebrity pairs show how enjoyable the games are in a refreshingly naturalistic way.

Media Placement

Heavyweight TV campaign, press, poster.

The Results

The campaign exceeded all expectations and had to be pulled early as demand exceeded supply. Tracking results showed a significant attitude shift and likelihood to purchase amongst the older, non-gaming target audience.