Case Studies

Paddy Power

The Business Challenge

Position Paddy Power as the home of better value betting and dramatically increase their market share around specific events

The Insight

Paddy Power's concession bets have revolutionised the betting market and mitigate the risk of a punter losing money

The Brand Purpose

Better value betting

The Creative Solution

Cult sportsman from the past appear in the most extraordinary circumstances to give punters their money back

Media Placement

TV, Press and Digital around key sports events

The Results

The campaign helped Paddy Power to achieve a significant growth in new bettors registering for an account and further installments of the campaign are planned around sporting events in the future.