Case Studies

Pipex

The Business Challenge

Transform Pipex from an unknown specialist broadband supplier to a famous mass-market brand.

The Insight

As people become more ambitious with their internet usage and adopt an uploader rather than downloader mentality, they will need an expert broadband supply they can really rely on.

The Brand Purpose

Empowering 21st century fame seekers.

The Creative Solution

The Hoff’s fame is powered by Pipex.

Media Placement

TV, viral film, posters, press, ‘Hoff-World’ website, on-line, door-drops, inserts, top 3 single.

The Results

Pipex brand awareness grew 300% on a 10% SOV market spend, calls increased by 429%, sales increased by 403% and share price grew 78%