Case Studies

Plusnet

The Business Challenge

Launch Plusnet nationally, dramatically increasing brand awareness and their share of the broadband market

The Insight

With little difference between providers it means consumers are less likely to switch. However, with the complexity around what’s on offer in terms of price and speed, deal hunters will welcome a provider who could give it to them straight

The Brand Purpose

Bringing Britain broadband the way it should be

The Creative Solution

Good Honest Broadband from Yorkshire

Media Placement

Fully integrated TV, Radio, Posters, Press, Online and DM

The Results

This campaign helped Plusnet overtake Talk Talk in number of new sign ups