Encourage a younger documentary audience (35-45) to tune in to the channel, despite their preconceptions about history programmes and the channel’s dusty, ‘war stories’ image.
True stories about real people through time connect us with the drama and consequences of past events.
To make History personal.
Get Closer
A new brand approach that informs scheduling, programme commissioning, advertising (through the line), website development, PR and on air identity.
Overall ratings for the channel are up 11% yoy and the channel’s average monthly reach has so far improved by around 16%. Shows advertised with this insight and positioning have all experienced significant uplifts in the ratings expected for their slots (between +50% and +380%)