Gemma
I thought this was the work of some deranged fan. Then I realised it was the work of a deranged film star. Brilliant..
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Lisa
You’re tired, hungry and hung over… you don’t want a salad you want meat. Not just any meat, you want meat that’s probably never even seen a cow, with a northern salad, yep none of that fancy shit, just your bog standard Iceberg lettuce, tomato and onion combo. All packaged in a cardboard box and served to you by a teenage boy that has more spots than brain cells and probably an STD. That’s why I sympathize with these people when two Burger King restaurants in Nevada removed the Whopper from their menu to celebrate its 50th Anniversary. It’s genius and involves the reactions of a lot of over-dramatic Americans, what more could you want.
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Calli
Wonderbra are talking boobs again and are back with vengeance. Everyone associates Wonderbra advertising with controversy – just think back to Eva Herzigova causing car crashes with ”Hello Boys” – and they haven’t disappointed this time round. To launch their new Wonderbra D to GG range they asked 1,000 consumers to take part in the biggest Lingerie shoot of all time. Clearly no longer are Wonderbra looking to impress people with just their posters; instead they’re asking their consumers to get involved and take part, by giving them the opportunity to share their cleavages with the Britain. The PR generated off the back of the idea has been impressive as is their specially created microsite which has a hilarious film which aims to recruit consumers by asking them to say hello to their jugs, bangers, baps and melons! Now, I know that’s going to get you all looking!
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Clare
Lush did a great campaign against packaging. Employees wore nothing but revealing shop aprons reading ‘Ask me why I’m naked?’ to lead a protest on the high street urging shoppers to go ‘naked’ by purchasing goods that don’t contain any packaging. I love this because it’s cheeky and has incredible cut-through in the ocean of green crusades that are knocking about. It’s lightheartedness and irreverence also makes the message that much more palatable. And the use of genuine employees feels like more than just a stunt - They weren’t forced into this, they were inspired by their campaign manager streaking through an auditorium and arriving on stage stark-bollock-naked to announce the campaign. You get a sense that this passion is real and disseminates right down from the top of the company. I think its genius.
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Kate
I really like this series of print ads for the Natural History museum. They really capture the essence of what it might be like to be a polar explorer in a way that appeals to both kids and adults. The beards make the children look a little sinister, but my kids thought they were hilarious!
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Riccardo
I have been going to anger management classes, paid for by the nice boss at the company. I was afraid it would turn me into a woman, because a man who lives his life without anger is like a bear without his teeth. But, after two months, it works very well. No more fighting at work, no more break windows and heads on the bus home.
This week I have controlled my aggression to say how much I am not really very fond of this advert for Trident Gum. I like gum it strengthens my muscle in the jaw, stops it breaking so easy. This advert makes no sense. And I don’t like it very much. The mouth in the eye, the pin up style picture, mess with your head….WHAT THE FUCK! I FUCKING MESS WITH YOUR HEAD….SAY HELLO TO MY LLIDDLE FRIEND!!!!!! Ok calm down Ricci…stop…breath…OK bye…
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