Karma Communications Group unites creativity, digital and data with the acquisition of Crayon
Karma Communications Group announces its next major step in fulfilling its ambition to create a new integrated force in the independent sector of the marketing communications industry, by combining creativity with data-driven digital and direct expertise. This entails the acquisition of the Crayon group, the leading UK-based digital communications agency, to work alongside Karmarama, one of the UK's most highly regarded independent integrated advertising agencies. Karma Communications aims to grow into an international challenger agency group, providing clients with best-in-class creative solutions across every step of the customer journey. View press release
(Jan 2012)
eHarmony appoint Karmarama to £8m advertising account
eHarmony, the online dating service, has appointed Karmarama to handle its £8m advertising account. The brand is to ramp up its UK marketing focus, as it looks to overtake Match to become the market leading paid-for dating service.
(Oct 2011)
Karmarama lands Onken creative account
Onken, the dairy brand, has appointed Karmarama to its advertising account after a pitch. The move comes as Onken looks to relaunch its brand in the UK. Laura Graham, from Emmi, which owns the Onken brand, said: "We are thrilled to be working with the team at Karmarama to help us push the brand to a new level and help meet our ambitious plans."
(Sept 2011)
Karmarama wins Betfair digital task
Betfair, the online bookmaker, has appointed Karmarama as its digital agency after a pitch. The account spans social media, mobile, product development and online creative. Ben Carter, the head of online acquisition at Betfair, said: "We're impressed with Karmarama's digital capabilities and look forward to working with it."
(Aug 2011)
Phoenix Equity Partners invest in Karmarama to help expansion
A strategic investment by private equity investor Phoenix Equity Partners into advertising agency Karmarama will allow the creation of a new group in the marketing communications sector. The investment, which also encompasses associate companies Kream and Kaper, is going to be the first of several investments, initiatives and acquisitions for Karmarama. Over the next two to three years, Karmarama aims to bring together some of the most talented industry practitioners and successful and innovative independent agencies from across the marketing communications sector – both in the UK and in key international markets – to build an agency model which combines the best creative, technology and data expertise.
(Jun 2011)
DirectSki.com win best SME advertising at Marketing Society Awards
Directski.com took home an award at this year’s Marketing Society Awards for effectiveness on a small budget. The small Irish company decided to start a revolution – fighting for affordable skiing for all in a way that would attract maximum attention on a limited budget resulting in holiday searches increasing by 138% and sales growth of 33%. View press release
(Jun 2011)
Karmarama win Agency of the Year at Marketing Week Awards
Karmarama carried off Agency of the Year at the 2011 Marketing Week Engage awards for effectiveness, which recognise outstanding innovation, engagament and return on investment across the marketing sector and disciplines. Karmarama client Costa also won Brand of the Year at the awards.
(May 2011)
Nicola Mendelsohn becomes President of the IPA
Executive Chariman of Karmarama, Nicola Mendelsohn, delivered her inaugural speech as President of the Institute of Practitioners in Advertising on the theme of ‘Creating a new generation of creative pioneers’. Nicola has prioritised transforming the agency body into ‘an innovation hub as well as an institute’ during her two-year tenure.
(Apr 2011)
Karmarama wins place on £20m BBC roster
The BBC has named Karmarama and RKCR/Y&R as the agencies on it’s advertising roster. The move follows a statutory review process also involving Dare, JWT London, The Red Brick Road and Fallon, which was a previous incumbent alongside RKCR/Y&R.
(Mar 2011)
The Sunday Times Best Companies to Work For
Karmarama was awarded a 3* Best Company to work for and listed as 27th in The Sunday Times Best Small Companies to Work for out of over 1,000 participating companies. Karmarama staff reported a great buzz in their team (84% positive score) and feel excited about where the organisation is going (92% positive score).
(Mar 2011)