EHarmony, the online dating company, has appointed Karmarama to handle its £8 million UK advertising account.

The agency won the business after a three-way pitch process that was called by the dating company in July. Karmarama will also work on Eharmony’s advertising in Australia.

Karmarama’s appointment follows the hiring of Ottokar Rosenberger as eHarmony’s UK country manager in January.

Rosenberger said: "We have had incredibly successful launches into the UK and Australia and we are now looking to grow our presence as the only significant compatibility based matchmaking service in both markets.