Global Radio hires Karmarama

Global Radio, the UK's biggest commercial radio group, has appointed Karmarama as its creative agency for 95.8 Capital FM and the Heart network following a competitive pitch.

Karmarama has been briefed to raise the profile of Heart and Capital, nationwide and in London respectively

On the appointment of Karmarama, Giles Pearman, the group director of marketing at Global Radio, said: "We’re looking forward to working with Karmarama as we continue to build listener share across both stations. They have some exciting clients and we were impressed by previous projects and the results gained from them."