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Confused.com awards £40million advertising account to Karmarama

We’re excited to announce that we’ve won Confused.com, an amibitious brand in a competitive and highly creative sector.  The pitch process began at the beginning of the year and was against Wieden + Kennedy, BBH and TBWA.

 

Paul Troy, CMO at Confused.com said:

 

“These are exciting times for Confused.com and this is just the start of a wave of new activity planned for this year to re-energise our brand and drive market share growth. We have big plans for Confused.com and Karmarama are a great creative partner to help us realise that ambition.

 

Nik Studzinski, CCO at Karmarama said:

 

“Paul and his team have huge creative ambitions for the Confused.com brand. We’re thrilled to be working with them in one of the toughest categories out there, but also one of the most creative.”

 

The review followed the arrival of a new chief marketing officer, Paul Troy, who created the “you’re so Moneysupermarket” campaign with Mother when at the brand from 2011 to 2013.

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC, Confused.com, Honda, Just Eat and Unilever.