next article

Karmarama wins pitch for Honda UK idents

After a competitive pitch, Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship.


The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The new work will be an expansion of our existing remit on the roster as lead UK creative agency covering CRM, Product & Tactical advertising, Digital, Online Content and now TV.


Paul Runza, Honda (Manager – Marketing Communications) said:


“What really impressed us about Karmarama’s response was the way they seamlessly linked the brand truth of being a progressive and innovative organisation to the subject of film. We are really excited about seeing the creative come to life on TV screens in the summer.”


Nik Studzinski, Karmarama Chief Creative Officer said:


“This is a brilliant example of our breadth of skills at Karmarama, as well as great testament to our relationship with Honda, to be given an even wider remit and on such a high profile sponsorship deal.”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Honda, Just Eat and Unilever.