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Plusnet consolidates CRM work to Karmarama

Following the success of our ‘Broadband That Loves You Back’ campaign, Plusnet have chosen Karmarama to work on the CRM strand of their marketing activity. This means that we are now the retained agency for Brand, PR and CRM for Plusnet proving the success of The Power of One!


Sarah Pepworth, Plusnet Head of Marketing says:


“As our business has evolved, so has Karmarama’s and so we’re delighted to be able to benefit from their integrated approach to communications, as well as their experience and understanding of our business.”


Ben Bilboul, Karmarama Group CEO says:


“Plusnet is one of those unique businesses with such a clear brand purpose that the entire company gets behind it; being able to now communicate this purpose across the entire customer journey is a fantastic opportunity, perfectly suited to our generous approach to creativity.”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Honda, Just Eat and Unilever.