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Just Eat appoints Karmarama as lead creative agency

Just Eat, the world’s leading online and mobile food ordering and delivery service, has appointed Karmarama as its lead creative agency in the UK. The agency appointment follows a competitive pitch.

 

Just Eat has briefed Karmarama to evolve and elevate the brand as it gears up for its next phase of growth and to reaffirm the brand’s position as leader in the food delivery category. Just Eat is a FTSE 250 listed company and currently has over 13.5m active users in the UK, its largest market.

 

The agency’s first task is to define the ongoing marketing communications strategy and to develop a new creative campaign platform which will be brought to life across all channels including TV, print, radio and digital, targeting new and existing customers. Karmarama will also create data-driven outdoor and digital campaigns and engage Just Eat’s network of 27,000 UK restaurant partners.

 

Ben Carter, UK Marketing Director at Just Eat said:

 

“Our marketing activity to date has been hugely successful in driving awareness of the brand and emphasising our leadership in food delivery. It’s now the right time to evolve our approach to reflect our significant business ambitions. Karmarama’s progressive thinking and non-traditional approach makes them the perfect partner for us to help meet this objective.”

 

Ben Bilboul, CEO at Karmarama said:

 

“Just Eat is a fascinating business success story in the UK that continues to deliver great results and satisfy consumers’ ever-diversifying needs for choice of food. We’re honoured to be working with the team to unleash the huge potential of the brand as it gears up for its next phase of growth.”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC, Confused.com, Honda, Just Eat and Unilever.