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Mondelez appoint Karmarama as lead Pan-European creative agency for Philadelphia

Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year.


Philadelphia tasked agencies to create a new strategic big brand idea that could run across Europe, including lead markets of Italy, the UK, Germany and Spain.  Successful Karmarama has started working with the brand to build the long-term strategy and communications platform for Philadelphia that will be brought to life across all communication channels within 2017.


Zoë Cashin-Howe, Philadelphia Equity Marketing Manger said “Karmarama really impressed us with their strategic agility, showing how they understood our brand and opportunities in a short space of time.  They gave us confidence through their fresh thinking approach to a compelling communications platform which could explode into powerful creative working across multiple countries and cultures.  We are really looking forward to partnering with Karmarama going forward”


Jon Wilkins, Executive Chairman at Karmarama said of the appointment “We are thrilled to have the opportunity to work with one of the world’s leading global brands across multiple markets to offer the best modern creative work throughout the customer experience”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.