Mondelez appoint Karmarama as lead Pan-European creative agency for Philadelphia
Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year.
Philadelphia tasked agencies to create a new strategic big brand idea that could run across Europe, including lead markets of Italy, the UK, Germany and Spain. Successful Karmarama has started working with the brand to build the long-term strategy and communications platform for Philadelphia that will be brought to life across all communication channels within 2017.
Zoë Cashin-Howe, Philadelphia Equity Marketing Manger said “Karmarama really impressed us with their strategic agility, showing how they understood our brand and opportunities in a short space of time. They gave us confidence through their fresh thinking approach to a compelling communications platform which could explode into powerful creative working across multiple countries and cultures. We are really looking forward to partnering with Karmarama going forward”
Jon Wilkins, Executive Chairman at Karmarama said of the appointment “We are thrilled to have the opportunity to work with one of the world’s leading global brands across multiple markets to offer the best modern creative work throughout the customer experience”