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Mondelez appoint Karmarama as lead Pan-European creative agency for Philadelphia

Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year.


Philadelphia tasked agencies to create a new strategic big brand idea that could run across Europe, including lead markets of Italy, the UK, Germany and Spain.  Successful Karmarama has started working with the brand to build the long-term strategy and communications platform for Philadelphia that will be brought to life across all communication channels within 2017.


Zoë Cashin-Howe, Philadelphia Equity Marketing Manger said “Karmarama really impressed us with their strategic agility, showing how they understood our brand and opportunities in a short space of time.  They gave us confidence through their fresh thinking approach to a compelling communications platform which could explode into powerful creative working across multiple countries and cultures.  We are really looking forward to partnering with Karmarama going forward”


Jon Wilkins, Executive Chairman at Karmarama said of the appointment “We are thrilled to have the opportunity to work with one of the world’s leading global brands across multiple markets to offer the best modern creative work throughout the customer experience”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Honda, Just Eat and Unilever.