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Karmarama shakes up creative leadership with new Executive Creative Director hire and promotion

Karmarama announces that it is hiring Brian Williams as Executive Creative Director. Williams, who joins from The Martin Agency, will be working across a range of accounts in the agency, reporting into Chief Creative Officer, Nik Studzinski.


Karmarama has also announced the promotion of Dickie Connell to Executive Creative Director, who will be jointly running the creative department alongside existing Executive Creative Director Adam Kean. Connell has been at Karmarama for six years, most recently leading creative for Just Eat, since being promoted to Deputy Executive Creative Director in 2016.


Over the last decade, Williams has built his career at The Martin Agency, starting in Virginia, and moving to London as a founding creative in 2014. During his time at The Martin Agency, he worked on accounts including Walmart and led the creative for The JFK Presidential Library, which includes the interactive documentary Clouds Over Cuba. The documentary was the most-awarded interactive piece worldwide in 2013, winning an Emmy for Documentary New Directions, an Emmy nomination for Outstanding research, 11 Cannes Lions, a D&AD Yellow Pencil, as well as a Gold at Clios, ADC and ANDYS.


Williams joined The Martin Agency as Associate Creative Director in 2008 following a stint as Art Director at Goodby, Silverstein & Partners in San Francisco. Williams has won numerous awards and honours throughout his career including 3 D&AD Yellow Pencils, 16 Cannes Lions and an Emmy.


Nik Studzinski, Chief Creative Officer at Karmarama said of the appointment: “Brian is talented, yes. Highly awarded, yes. A lovely man, yes. And of course, American. But he’s also, and most importantly, one of the World’s foremost authorities on the seminal Scottish band, Cocteau Twins. Seriously, ask him anything. Apparently they’re not even twins. Who knew?”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.