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Karmarama’s best bits from SXSW 2017

SXSW is an annual festival celebrating the convergence of the interactive media, film, and music. The event, an essential destination for global professionals seeking the ‘tomorrow’, features showcases, screenings, exhibitions and keynotes. Following our recent trip, where we hosted sessions and panels, we wanted to bring our experience back to share with our clients and colleagues.


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Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2016. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Honda, Just Eat and Unilever.