next article

Halfords appoints Karmarama as lead creative agency on £13 million account

Following a four-way competitive pitch run by the AAR, Halfords has appointed Karmarama as its lead creative agency.


Halfords tasked agencies with producing an integrated creative platform that uses customer data and digital channels to expand on their current brand positioning ‘For Life’s Journeys’.  Karmarama’s first task is to produce creative work that will drive penetration and market share for the brand in the UK.


Karmarama fought off competition from FCB inferno, Iris and JWT for the £13m account. The incumbent, Mother, chose not to take part in the process.


Karen Bellairs, Chief Customer Officer at Halfords, said of the appointment: “We are delighted with the strategic and creative work that Karmarama delivered throughout the process. They acknowledged our business need for a truly integrated approach to our brand communications and demonstrated their ability to deliver work that will create impact and engagement across all communications channels.”


Ben Bilboul, CEO of Karmarama, said: “Delivering big creative ideas that connect the many touchpoints of modern customer experience is what Karmarama does best. We’re over the moon that the Halfords team shares our vision and we can’t wait to start working with them.”


Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.