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Karmarama awarded Platinum CPD accreditation

We are delighted to announce that we have won Gold CPD accreditation for the 5th time.  It’s our 3rd consecutive year of winning and we are so proud that we have maintained the Platinum accreditation awarded by the IPA.  Being one of only twenty Platinum agencies is recognition of the huge effort and investment we put into the development of our most important asset, our people. 

 

The objective of Continuing Professional Development (CPD) is to professionalise the industry and introduce core best practice including appraisals, inductions and learning and development for employees year in, year out. To achieve Gold accreditation, member agencies are required to demonstrate the effectiveness of their training and development programme; that it is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success. 

 

Judges of the awards said of our achievement “Karmarama could see change on the horizon, and used CPD effectively and thoughtfully to prepare for it. Impressive.”

 

Jo Harman, our Head of HR said “To be recognised by the IPA for our investment in development initiatives for our colleagues makes us extremely proud. As a creatively led businesses, it’s our people that make us the outstanding business that we are today and CPD plays a huge role in making them the very best that they can be.”

 

Thank you and congratulations to our HR team who work extremely hard to design and implement development initiatives that are truly linked to the creative and commercial success of our agency and who work tirelessly to pull together the annual CPD submission.

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC, Confused.com, Honda, Just Eat and Unilever.