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Karmarama wins YouTube Works for Brands award for Unibet content series

We are delighted to announce that we have won a YouTube Works for Brands award for our work with Unibet!


Our #LuckIsNoCoincidence content series picked up the award at the ceremony this week, bolstering the success of the work following the DMA Grand Prix win last year.


The YouTube Works for Brands initiative was created and is run in partnership with leading industry body the APG and featured an expert panel of judges. The winning work was judged on how the use of YouTube products and features had an impact on business results, on a brand, or on wider culture. Click here to view the case study video for Unibet.


Thank you to everyone in the team who brought such a complex social campaign together, and produced exceptional business results for our client, Unibet! 

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Honda, Just Eat and Unilever.