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Karmarama champion diversity in new CBeebies Campaign

Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness.


Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently.


Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.”


Click here to see the advert.

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Iceland, Honda, Just Eat and Unilever.