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Karmarama have been appointed to work with fashion retailer Uniqlo

Karmarama are pleased to be working with Uniqlo, having been appointed to work with the fashion retailer across Europe on seasonal campaigns and store launches.


The agency has developed a summer campaign for their collection, which will run in European and US markets across advertising and in-store channels. Unlike many of their competitors, Uniqlo have chosen not to hold a large summer stock sale, instead focusing on their summer range to drive traffic instore.


Over the last 68 years, the Uniqlo brand has built a reputation for their functional Winter products, through textile innovations such as Ultra-Light Down and Heat-Tech. The new summer campaign aims to break down the perception that the brand is only appropriate for winter, and encourages people to build their wardrobe with Uniqlo’s versatile Summer 2017 range. 


The ‘Build your Summer’ campaign, Karmarama’s first work for Uniqlo, highlights the range and quality of Uniqlo’s Summer clothing. The work communicates a liberating message that has resonated with shoppers: you can build your summer with Uniqlo, whoever you are, whatever you’re doing, and wherever you’re going.


Ben Cook, Marketing and PR at Uniqlo Europe said “The ‘Build your Summer’ campaign has been an important step change for our business and we’re looking forward to working with Karmarama on future projects.”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Iceland, Honda, Just Eat and Unilever.