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Karmarama launch global Creative Exchange Programme with Accenture Interactive agencies

Karmarama are delighted to announce the launch of their global Creative Exchange Programme. The Programme is a brilliant opportunity for our creatives to experience a period of time working in another country. It will give them an opportunity to see how things are done in another culture and in the context of being part of the Accenture Interactive family.


At Karmarama, we strongly believe that learning comes from doing and from experiences, rather than sitting in a classroom, particularly for Creatives. Being part of Accenture Interactive gives our people the chance to experience creativity in an international dimension which they can bring back to their work at the end of the programme.


The exchange programme will consist of 4 worldwide exchange opportunities a year, with other agencies that are part of the wider Accenture Interactive group.


For the first trip, two of our creative teams travelled to Sydney and Sao Paulo, to begin work at The Monkeys & Maud and Accenture Interactive’s Creative agency in Brazil. Simultaneously, Karmarama have welcomed a team from Sydney to our London office.


Nik Studzinski, our Chief Creative Officer said about the programme: “At Karmarama we have always believed that culture is a huge part of helping creativity thrive. Now part of the Accenture Interactive family, the relationship between creativity and culture remains as important as ever. Having already started to collaborate on a variety of brands and briefs with the wider group of creative agencies, the exchange programme seemed a no-brainer. It’s the best way to get to know each other better and understand how we all work. We have more exchanges planned for the future and, speaking from personal experience, I’m convinced it will lead to creatives who have a bigger and better perspective on the needs of our clients around the World. 


Daniel Leppanen and Rachel Holding, the team in Sao Paolo said “When we were asked to work in Brazil for a month, of course we said yes. Experiencing life as a creative at the other side of the world is a once in a lifetime opportunity. We’ve been here two days and already learned loads about the Brazilian ad industry and how it differs to the UK. And the fact that it’s winter here and still 27 degrees? Well, I guess we’ll struggle through.” Daniel and Rachel’s trip can be followed at their blog


Meigan Brown and Tobias Owen, the team in Sydney “We’re off riding kangaroos to work, wearing thongs to the office and learning lots to bring back from our sister agency The Monkeys in Sydney. They’ve got a rather swanky shelf of awards and a very nice toaster so we’re cramming our heads with tips on being provocative, great ideas from the land down under, new ways of going about briefs and our mouths full of toast.” You can follow Meigan and Tobias’ trip on Instagram at @kangarama

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Iceland, Honda, Just Eat and Unilever.