Karmarama appointed lead creative agency for Battersea Dogs & Cats Home
Battersea Dogs & Cats Home called the pitch after the emergence of an increasingly harder re-homing market, encouraging them to review their marketing activity as part of the longer term strategy for the charity. They will be working with the agencies to dispel misconceptions about rescue animals, and promote the benefits of rehoming a Battersea dog or cat.
Karamarama will begin working with Battersea Dogs & Cats Home immediately with a rehoming campaign launching mid-October 2017 across TV, digital and social and brand work launching in January 2018.
Sarah Matthews, Director of Marketing & Commercial at Battersea Dogs & Cats Home said “With this new appointment we have found a genuine partnership. Together, we’re looking forward to helping more of our animals find happy, loving homes.”
Nik Studzinski, Chief Creative Officer at Karmarama said “Battersea Dogs & Cats Home is an iconic British institution. They do amazing work preparing dogs and cats for rehoming and matching them to the right people. It’s time for us to shine a light on the amazing work they do.”
Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC, Confused.com, Iceland, Honda, Just Eat and Unilever.