Karmarama wins Gold in Best Use of Data and Insight at the International Content Marketing Awards

Karmarama have been awarded Gold in the Best Use of Data and Insight Category at the International Content Marketing Awards for their work for the British Army.

The Content Marketing Association (CMA) is the industry association for marketing, publishing, advertising and social agencies.

The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool to client marketers and showcase the channels it can be used for.

“This is a fantastic entry,” enthused the judges. “The targeting and creative execution really delivered, with genuine emotion in the campaign.”

Congratulations to the Army team on another accolade for their work!

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.