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Karmarama wins Gold in Best Use of Data and Insight at the International Content Marketing Awards

Karmarama have been awarded Gold in the Best Use of Data and Insight Category at the International Content Marketing Awards for their work for the British Army.

 

The Content Marketing Association (CMA) is the industry association for marketing, publishing, advertising and social agencies.

 

The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool to client marketers and showcase the channels it can be used for.

 

“This is a fantastic entry,” enthused the judges. “The targeting and creative execution really delivered, with genuine emotion in the campaign.”

 

Congratulations to the Army team on another accolade for their work!

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC, Confused.com, Iceland, Honda, Just Eat and Unilever.