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Iceland launch ‘Tis the Reason Christmas campaign with help from Karmarama

Frozen food retailer Iceland is launching its festive campaign on the first day of advent to coincide with the ‘real’ beginning of Christmas.

 

The tongue-in-cheek Christmas campaign goes against the grain of traditional advertising at this time of year with a series of nine 20-second adverts using real video footage of families unwrapping Christmas gifts.

 

The retailer has edited the user-generated clips to show people unwrapping Iceland’s impressive luxury Christmas food under their trees. The dramatic and hilarious reactions of real people are dubbed with comedian voiceovers, creating a series of light-hearted adverts that need to be seen – and heard – to be believed.

 

The campaign is running across digital, PR, radio, out-of-home, instore, press, poster and the social media hashtag #ReasonsToBeJolly. The TV campaign runs from 1st December until Christmas Eve.

 

You can view the full suite of adverts here

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.