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Karmarama win DMA Grand Prix for second consecutive year

This week Karmarama cleaned up at the DMA awards winning a total of six awards for our work with the Army and Honda.


Honda won silver in the Best Automotive category and Army won Silver in Best Integrated campaign and Best Creative Solution, Gold in Public Sector and Best Data Strategy as well as the Grand Prix.


The DMA awards are awarded by a panel of 350 leading industry experts, to work which demonstrates excellence in the one-to-one marketing sector, across strategy, creativity and effectiveness.


Rachel Aldighieri, MD of the DMA said: “Karmarama’s work with the British Army really highlighted how the smart use of data, creativity in both strategy and execution, and intelligent implementation delivers fantastic results.”

Karmarama, part of Accenture Interactive, is one of the UK’s most progressive creative agencies. It is one of the most effective advertising agencies in the UK, winning IPA Effectiveness awards in 2016 for its work with Plusnet and Costa and the DMA Grand Prix for its Unibet activity. It was listed again in the Sunday Times Top 100 Companies to Work For in 2017. The agency is known for its ability to blend creativity, digital and data to develop campaigns that help brands better engage with consumers through Connected Creativity. It currently works with clients including the BBC,, Iceland, Honda, Just Eat and Unilever.