next article

Karmarama hires Rutherford as digital Executive Creative Director

Karmarama have announced the appointment of Dan Rutherford to join Nik Studzinski and the existing creative leadership team as Executive Creative Director. Rutherford will bring his expertise in digital to the agency working across a range of accounts.


Rutherford began his career at digital agency Outside Line. Working alongside the two agency founders, he straddled both creative and strategy to offer a complete digital service for their clients including Beck’s Budwieser, Lurpak, Rekorderlig Cider and British Gas.


In 2012, advertising agency Saatchi & Saatchi acquired Outside Line as it looked to increase its specialist digital presence. Having worked at the agency in a Creative Director role for the last 5 years Rutherford gained experience across the agency’s clients including Toyota Europe, VISA Europe and Direct Line.


During his time working on the Rekorderlig Cider account, Rutherford has played an instrumental role in the global growth of the brand from a successful UK import worth £20m to a brand with a global value in excess of £500m. His work for Rekorderlig includes the “Silver Skaters” TV spot which won accolades from D&AD, Clios, Circle Awards and British Arrows amongst others.


Nik Studzinski, Chief Creative Officer at Karmarama said of the appointment “Dan has an incredible background in both Digital and Data Driven Content. Coupled with an innate sense of how to come up with and apply a big idea to both. When you meet somebody with that kind of skill set, as well as a beard you could lose a badger in, you hire them immediately.”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.