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Karmarama wins D&AD Pencil for CBeebies

After entering the scheme for the first time, Karmarama have won a D&AD Pencil for CBeebies in this year’s awards!


Celebrating diversity and inclusivity, ‘Everyone’s Welcome’ shows the open-minded innocence of children, and the unprejudiced ways they accept each other. The campaign features the unscripted response of real pairs of friends struggling to find something to say when asked about what makes them different, encouraging discussions about diversity in our modern world.


Since 1966, the D&AD Pencil has celebrated work across design and advertising, standing as an achievement that recognises and inspires others to study and debate its excellence.


Nik Studzinski, Karmarama’s Chief Creative Officer said ‘It’s fantastic to have work we’re all proud of be recognised at D&AD, one of the most prestigious award schemes in the World. I’m so chuffed.’


Congratulations to the CBeebies team for their achievement!



Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.