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Sarah Blackman joins Karmarama as Data-Driven Creativity Strategy Lead

Karmarama have announced the appointment of Sarah Blackman to Data-Driven Creativity Strategy Lead. Sarah joins to bolster the data-driven creativity credentials of the agency, reporting into Will Hodge.


Spanning 13 years, Sarah’s career in digital communications has seen her specialise in strategy and innovation for brands, winning numerous pitches at award-winning agencies across Paris, Berlin and London.


Sarah has led European and Global strategy for brands including Nestle, Philadelphia, Maybelline NY and Wella Haircare. Since 2012, Sarah worked at Proximity’s London office, leading pitch strategy and developing the agency proposition, joining as a Planning Partner, and becoming the Chief Innovation Officer shortly after. Sarah has won two gold and two silver DMAs in 2015 and 2017, Best Email Programme in all of Europe and the Middle East from the Adobe Business Awards 2018, for her work with Money Supermarket and Virgin Holidays.


Sarah has written articles for a number of publications including the Guardian and Campaign, on her favourite topics of data ethics, and digital anthropology. Her extensive knowledge of the industry has led her to lecture at the Ecole Superior de Publicite in Paris and the Oxford Institute of the Internet, as well as developing digital brand strategy training for international marketing teams such as Kraft Foods.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.