Karmarama to speak at Cannes – Pride over Pinkwashing: Building Real Connections with LGBT+ Audiences
Event date and time : Monday 17th June, 3:30pm
Stage: Cannes Terrace Stage
With a slew of businesses now slapping a rainbow flag on their logo once a year in recognition of the powerful pink pound, our session will show you how to avoid the pitfalls of pink-washing in your communications, and instead build long-lasting, meaningful relationships with the LGBT+ community.
Join us Gay Times and Mars as we discuss how the creative industry can forge better connections between businesses and a community that historically has been ignored, misrepresented, and, more recently, leveraged with cynicism. We’ll show how as an industry we can push for progress in better representation, fight LGBT+ stigma at a global level, and do it with authenticity.
To find out more on this event please contact us
Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2019.