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Karmarama Launches U OK UK? Research Initiative


In response to the Covid-19 pandemic, we have unveiled our U OK UK? research initiative that looks to unpack how the hearts and minds of a nation are responding to a crisis.


It presents a clear picture of how all this is changing our lives, so that we, and everyone we work with, can focus our efforts where we know it matters most.


Over the next few months, we’re uniting to track the evolving Covid-19 pandemic as it plays out across the UK and further afield; providing our clients, partners and colleagues with revelatory insights on a regular basis.


Why? Because, crisis or no crisis, we believe transformative strategy and creativity start with human truths. And, as we respond in forthcoming weeks – as individuals, businesses or governments – the human truths we’ll reveal are designed to guide decisions and ideas.


You can download the latest U OK UK? Reports here


Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands such as Lidl, The Army and Plusnet better engage with consumers using human insight. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix and an IPA Effectiveness Gold as well as a Cannes Lion for its work for The Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2020, coming in at 22nd place of all companies in the UK.