steers away from Brexit in favour of classic British awkwardness has stepped away from Brexit-based content in its latest campaign, which focuses on relatable everyday confusions. Created by Karmarama, “I’m” features Being Human actress Rhiannon Harper-Rafferty as she narrates an awkward encounter between two overly polite pedestrians. The pair step from side to side as they try, unsuccessfully, to walk past each other, prompting Harper-Rafferty … Continued

Karmarama Launches Latest Campaign for Guide Dogs

Karmarama’s latest campaign is ‘Nell’s First Day’ for leading sight loss charity Guide Dogs. The campaign aims to highlight the role of the charity and the services they offer for children and young people beyond the provision of guide dogs. The thought-provoking campaign running across TV and online channels, features a little girl called Nell … Continued

Positive perception of LGBTQ+ representation within advertising drops

Positive perception of LGBTQ+ representation in advertising falls from 74%[1] to 65%* in 2020, while brands’ portrayal of LGBTQ+ community still viewed as tokenistic Just 32% of marketers engage with the LGBTQ+ community independently of Pride, despite 84% of LGBTQ+ consumers calling for it Only two thirds (65%) of LGBTQ+ people in Britain currently feel that representation … Continued

U OK UK? Why brand purpose is more important than ever

Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown. The world has faced a lot of turmoil of late, presenting unprecedented challenges for people across the globe. These challenges have shifted the role of … Continued

Karmarama Launches U OK UK? Research Initiative

In response to the Covid-19 pandemic, we have unveiled our U OK UK? research initiative that looks to unpack how the hearts and minds of a nation are responding to a crisis. It presents a clear picture of how all this is changing our lives, so that we, and everyone we work with, can focus … Continued

Opening Doors charity calls for support to help isolated older people from LGBTQ+ communities during COVID-19 outbreak

Opening Doors London, the biggest UK charity providing support services for the over 50’s LGBTQ+ communities, has launched an urgent crowdfunding campaign in a bid to secure £15,000 of funding to help train volunteers use their telefriending service to reach those who need care the most and support telephone services. The recent COVID-19 outbreak has resulted in the … Continued

Karmarama promotes Luke Prebble to Head of Employee Experience

The newly created role will be critical in ensuring that all employees at Karmarama have access to meaningful work, a compassionate and inclusive working culture as well as learning and career opportunities to help them grow and do good work. Since joining Karmarama five years ago as an Operations Assistant before moving into HR,  Luke has … Continued

Army Confidence Lasts a Lifetime: Karmarama launches fourth evolution of This is Belonging campaign for The British Army

Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world.   The campaign is the fourth execution of … Continued