‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a fork. Lidl has taken aim at the overused tropes of retailers’ festive ads in its own effort from Karmarama, “A Christmas you can believe in”, which launched on the 14th November. The 60-second animation opens … Continued
The Institute of Coding wins big this year, taking home Most Innovative Use of Social, Best Public Sector Social Media Strategy/Campaign and The Chair Award at the PR Week Awards, in addition to Best Public Sector and the Grand Prix at this year’s DADIs. As a new organisation – the Institute of Coding had a … Continued
Confused.com has stepped away from Brexit-based content in its latest campaign, which focuses on relatable everyday confusions. Created by Karmarama, “I’m Confused.com” features Being Human actress Rhiannon Harper-Rafferty as she narrates an awkward encounter between two overly polite pedestrians. The pair step from side to side as they try, unsuccessfully, to walk past each other, prompting Harper-Rafferty … Continued
Karmarama’s latest campaign is ‘Nell’s First Day’ for leading sight loss charity Guide Dogs. The campaign aims to highlight the role of the charity and the services they offer for children and young people beyond the provision of guide dogs. The thought-provoking campaign running across TV and online channels, features a little girl called Nell … Continued
Positive perception of LGBTQ+ representation in advertising falls from 74%[1] to 65%* in 2020, while brands’ portrayal of LGBTQ+ community still viewed as tokenistic Just 32% of marketers engage with the LGBTQ+ community independently of Pride, despite 84% of LGBTQ+ consumers calling for it Only two thirds (65%) of LGBTQ+ people in Britain currently feel that representation … Continued
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown. The world has faced a lot of turmoil of late, presenting unprecedented challenges for people across the globe. These challenges have shifted the role of … Continued
In response to the Covid-19 pandemic, we have unveiled our U OK UK? research initiative that looks to unpack how the hearts and minds of a nation are responding to a crisis. It presents a clear picture of how all this is changing our lives, so that we, and everyone we work with, can focus … Continued
Opening Doors London, the biggest UK charity providing support services for the over 50’s LGBTQ+ communities, has launched an urgent crowdfunding campaign in a bid to secure £15,000 of funding to help train volunteers use their telefriending service to reach those who need care the most and support telephone services. The recent COVID-19 outbreak has resulted in the … Continued
The newly created role will be critical in ensuring that all employees at Karmarama have access to meaningful work, a compassionate and inclusive working culture as well as learning and career opportunities to help them grow and do good work. Since joining Karmarama five years ago as an Operations Assistant before moving into HR, Luke has … Continued
Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army – Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world. The campaign is the fourth execution of … Continued