News - Karmarama

first direct Work by Karmarama picks up best financial services campaign at the Masters of Marketing Awards
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Karmarama win Gold IPA Effectiveness Award for Army Campaign
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Karmarama Launch ‘Brand Nirvana: Closing the Human Experience Gap’ Research
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Karmarama Launch ‘Brand Nirvana: Closing the Human Experience Gap’ Research

Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer experience’, any self-respecting company’s number one priority.

It all comes from a good place. Everyone’s trying to do their best for the people who buy their products, use their services and consume their content. But perhaps everyone’s got it wrong. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human.

The research has been designed to guide you through the eight steps to enlightenment, so you can elevate your thinking, your brand and its performance…because the customer is dead, so long live the human being. You can download a copy of Brand Nirvana: Closing the Human Experience Gap here

“Getting down to brass tacks, people want brands to treat them like humans. And humans need to feel that something is worth buying or interacting with. If brands can bring together these rational and emotional reasons to buy, they stand a chance of becoming more than a seller and start to play a more meaningful role in their audience’s lives.” – Sid McGrath, Chief Strategy Officer for Karmarama

If you want to hear more about HX, and how you could apply human experience thinking to your brand – please get in touch at newbusiness@karmarama.com

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama win four BIMA awards for the Army
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‘Brand Nirvana: Closing the Human Experience Gap’
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‘Brand Nirvana: Closing the Human Experience Gap’

Our research paper has now launched, to download the full report click here.

Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer experience’, any self-respecting company’s number one priority.

It all comes from a good place. Everyone’s trying to do their best for the people who buy their products, use their services and consume their content. But perhaps everyone’s got it wrong. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human.

There’s a famous saying that if a person spoke to you in the way advertising does, you’d punch them in the face. Rather than smile and brush this sentiment off, it’s worth considering what’s behind it: people don’t necessarily want to be spoken to like a “customer” – they want to be engaged with as the living, breathing, well-rounded human beings they are.

This is where things can start to go wrong in the communication and marketing industries. Reducing a target audience to the term “customer” strongly influences the way brand custodians behave. Nowadays, few relationships with brands or services exist solely in the moment of consumption. Only thinking, talking and pursuing people as the transaction they might make, as faceless figures with credit cards and pound signs over their heads, means brands and clients will only ever be sellers and the audience will only ever be buyers.

We’re missing a trick here. These people are so much more than “buyers”. They have full and active lives, of which they’re only spending money for a small percentage of time. Yet this is where brands choose to spend the majority of their communication budgets.

The rest of the time the audience is participating in culture, feeling human emotions such as love and excitement at best, and frustration and anxiety at worst. If brands can speak directly to these moments – with insight and empathy – they can become more than a seller and start to play a more meaningful role in their audience’s lives.

Imagine then if we all started seeing and empathising with ‘customers’ as human beings and equipping brands with more human characteristics? There’s a very simple way to do this: upgrade ‘customer experience’ to ‘human experience’ switching out ‘CX’ for ‘HX’. This simple move can open up a completely new way of communicating.

But it doesn’t stop there. Once you’ve reset the way you refer to your target audience, you can start to think about how this will affect the way you behave. What does a “human-centric” brand look like? What kinds of things does it do? Where and how is it distributed and who does it partner with?

We have long embraced this kind of thinking at Karmarama but we’ve decided to test it out – find the true value of treating people as humans rather than customers and distil tangible steps to do so.

With a little help from our friends at Accenture Research, we’ve made an interesting discovery: brands that demonstrate more human-like behaviours and treat their audience more like humans than customers, create such strong emotional bonds with people that they become irreplaceable – a highly-preferred necessity that people desire, often irrationally, and are even willing to forgive when things go wrong.

However, our research also shows that many brands and businesses still aren’t getting it right, with a significant number of people still feeling like they are being treated transactionally rather than cared about as a person.

As we’ll see it doesn’t have to be this way. Through a variety of research techniques, we have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”.

Our research is to launch this September, this document has been designed to guide you through the eight steps to enlightenment, so you can elevate your thinking, your brand and its performance…because the customer is dead, so long live the human being.

Ahead of this, if you want to hear more about HX, and how you could apply human experience thinking to your brand– please do get in touch at newbusiness@karmarama.com

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama continue global Creative Exchange programme for second year
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Karmarama continue global Creative Exchange programme for second year

Karmarama has kicked off global Creative Exchange, its transfer programme that gives employees from Accenture Interactive agencies around the world the chance to job-swap for a month.

Now in its second year, the Creative Exchange was started with the goal to build a global creativecommunity within the Accenture Interactive family of agencies.

Nik Studzinski, chief creative officer at Karmarama, who initiated the programme, said: “Understanding and appreciating new and different working cultures helps young creatives find the empathy they need to create great work. The experiences gained from the exchange can be brought back to their work at the end of the programme and spread through their home agencies too. Everyone Wins.”

This year, the programme has been opened up to employees from both creative and planning departments, of Karmarama (UK) and The Monkeys (Australia).

The programme runs for four weeks from 10^th September and selected teams will take part in training; attend local conferences and events; take part in workshops to exchange ideas about creative culture and opportunities with the host agency; and participate in cultural and social activities. The teams will also be documenting their experiences on the Instagram account @kangarama

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Battle of the Extremes: An AI Moderated Debate
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Battle of the Extremes: An AI Moderated Debate

In its infancy, the internet was heralded as the answer to many of society’s problems. It would connect us, enrich us, assist us in problem solving, and ultimately, it would advance our capacity for good. Just a few decades later, can we say that’s been the case?

On one hand, there’s been some phenomenal progress. We can share information around the world in seconds, collaborate without borders, and explore technologies that once seemed impossible. On the other, the world has never felt more divided. We’ve seen the continued fragmentation of opinion, the rise of the echo chamber, relentless cyberbullying, and extremist sentiments spread like wildfire. For every breakthrough, there’s a breakdown.

In this age of extremes, we need to ask ourselves; how can the technology that seems to have torn us apart also bring us together? How can it help people at opposite ends of the spectrum to debate, moderate, and ultimately resolve some of their tensions?

This isn’t just an issue close to my heart – this is the defining issue of our times. We must all resolve to work within our own skillset, using our own platforms, to fulfil the dream of the internet founders and create an open, tolerant, and progressive society.

We must work to futureproof our planet, so that our children, and our children’s children can thrive. We must make society worthy of the wonderful advancements we have at our disposal. If we do, who knows what we could achieve?

I’m hoping to speak at SXSW 2019 about the ‘Battle of the Extremes’ if you’d like to hear more please read (and vote for our session!) at:

https://panelpicker.sxsw.com/vote/89037

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Dan Moran and Andrew Child promoted to Managing Partners
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Dan Moran and Andrew Child promoted to Managing Partners

Karmarama has promoted Dan Moran and Andrew Child to Managing Partners. They will lead Karmarama Creative Products, the digital platforms part of the business.

Karmarama has fully integrated the Nice Agency business, rebranding it Karmarama Creative Products. This division will continue to provide clients with digital and platform design that creates human experiences.

Child and Moran joined Karmarama as part of Nice Agency in 2014 and have been operating in leadership roles for the last 12 months, under the supervision of Nice Agency Co-Founder Ryan Hall. Hall will be leaving the business to set up his own company in a non-related field.

Child has over 10 years’ experience in digital, working with global brand operating at both a national and international level, for clients including Proctor & Gamble, Ralph Lauren and BT. Child has been behind the emergence of Karmarama’s Product Strategy team, as well as leading the agency onto the BT Group’s digital roster.

Moran has been working in the industry for 16 years with experience at Isobar, ICN and ICOM creating digital experiences for the likes of The Times, Diageo and Channel 5. Moran has developed the Agile Product Management function within Creative Products.

The pair will co-lead the division, reporting into Karmarama’s Chief Executive Officer, Ben Bilboul, who said of the promotion “Dan and Andrew have been key players in the digital transformation of our business, and thoroughly deserve their leadership roles. They’re smart, popular and talk in plain English – they’re going to go far.”

He continued “It’s sad to say goodbye to Ryan, but we thank him for all of his hard work, for bringing Nice into the Karmarama family and wish him the very best for the future.”

Nice Agency was acquired by Karmarama in 2014, providing Karmarama’s clients with over 100 developers, digital designers and platform specialists building creative products for the likes of EE, Trainline and Flybe.

Now named Creative Products, Nice Agency formed the foundations of the agency’s digital platforms and products discipline, responsible for the design, implementation and management of mobile products and platforms to create more immersive brand experiences.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

AO.com launch brand transformation with help from Karmarama
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AO.com launch brand transformation with help from Karmarama

AO.com, the online electricals store, announces the launch of a bold new advertising campaign, with a new brand strategy courtesy of Karmarama.

The new campaign titled ‘Delivering Tomorrow’ celebrates the efficiency, scale and humanity of AO through the most extraordinary analogy.

Imagine if the universe’s largest electrical appliance broke down and needed replacing? We’d need to call on some pretty superhuman people with extraordinary skills and endeavour. Well, that’s what happens when, early one morning, the sun goes on the blink and it doesn’t look like tomorrow is going to happen. AO.com delivery men power to the rescue, replace the sun with one they happen to have in their huge warehouse, and bring the world back to order with their amazingly efficient service.

Commenting on the new advert, Chief Brand and People Officer, Michael Bates stated; “The appliances in our homes are, in a way, the unsung heroes of our everyday lives. Whether it’s washing our family’s dirty clothes, vacuuming up the mess after a party or helping us enjoy the big match at home, I think we sometimes forget how reliant on them we really are.

“We asked ourselves what would happen if other things in our lives broke down like an appliance could. What would we do if the sun stopped working?”

“At AO, we understand the importance of things often taken for granted. When an electrical appliance breaks at home, it is a disaster. This is why we always deliver when the customer needs it and we do it in the most stress-free way possible.”

The tongue-in-cheek advert was directed by Matthijs Van Heijningen, who is well-known for his surrealist style, previously directing Samsung’s Ostrich campaign.

Adam Kean, Executive Creative Director at Karmarama said of the work ‘Scientists agree that our Sun will most likely die out in around 4 – 5 billion years. If, if, they’ve got it completely wrong and it happens much sooner, say next week, don’t panic. ao.com will sort it.’

The campaign consists of a 60” TV advert, with 4 cut downs of varying length, with media being planned by MediaCom North.

As well as delivering a brand and creative platform for the TV campaign, Karmarama has supplied a design platform for future communications to be used by ao.com’s in-house communications team.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama create #GlobalPrideMakeover with shocking twist hosted by Gok Wan
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Karmarama create #GlobalPrideMakeover with shocking twist hosted by Gok Wan

Karmarama have created a piece of content for LGBTQ movement All Out in partnership with Gay Times, calling for people to consider the purpose of Pride and continuing fight for LGBTQ rights around the globe.

In the exclusive film, created especially for this year’s Pride in London week, Gok dresses a group of people looking for their perfect pride outfit that they can wear anywhere in the world. However, in an unexpected twist, each must-have item represents the persecution faced by members of the LGBTQ community globally.

Items include a distressed leather jacket which would have been an essential protective layer at Pride in Istanbul last week when police fired rubber bullets into the crowd or a hat to cover the hair of the trans people in Indonesia who, earlier this year, were rounded up by police and had their hair forcibly cut.

Gay Times and All Out are encouraging the public to share the film and add their voice to the fight for global love and equality by pledging their name at AllOut.org

Matt Beard, Executive Director at All Out said “Every single day, people face violence, jail time, death threats, or worse, just because of who they are or who they love. As a global movement for love and equality, our aim is to mobilise thousands of people around the world to stand up for LGBTQ+ rights.

Through our partnership with Gay Times we continue to fight for a world where no one has to sacrifice their family, freedom, safety, or dignity because of who they are or who they love.”

William Connolly, Editor of Gay Times followed, “All Out is a global initiative devoted to the liberation of queer people no matter where in the world they live. As we approach Pride in London, we at Gay Times have been reflecting upon how fortunate we are to be in a city that not only sees us equal in the eyes of the law, but also provides a safe space and platform for the varying identities within our community to celebrate openly and freely. Sadly, this is far from true elsewhere in the world.”

“We’re proud to partner with Gok Wan and All Out to deliver this campaign, which will hopefully raise awareness of the hardships that many LGBTQ people endure. We should feel uncomfortable upon hearing about these things, and must not allow our celebration to lead into complacency”

Nik Studzinski, Chief Creative Officer at Karmarama said “In the midst of the festival that Pride has become we sometimes forget that there are parts of the World where the LGBTQ community are still isolated, victimised and persecuted. Working with Gay Times and All Out, our campaign aims to draw attention to the fact that while there is still much to celebrate, there is also much to keep fighting for.”

The work launches on Friday 6^th July and runs across the Pride in London weekend. The content will be hosted online, on ITV’s This Morning, as well as being shown on outdoor screens during the Pride in London March on Saturday 7^th July.

The full film can be found here.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

TukTuk Trio Take Good Karma to India for Charity Challenge
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TukTuk Trio Take Good Karma to India for Charity Challenge

As part of the Dreamcatcher initiative, Karmarama trio Zahra Mair, Vicki Murfitt and Demi Osman completed the Rickshaw challenge, driving a tuk tuk across the Malabar Coast of India.

The Dreamcatcher intiative involves Karmarama employees sending in a dream to the internal Dreamcatcher team, who select a winner that receive £1000 and a week off to make it happen.

This year, Zahra Mair, Vicki Murfitt and Demi Osman won with their combined dream to take part in the Rickshaw challenge. The Rickshaw challenge involves teams racing TukTuk’s against the clock to a daily destination. Covering almost 1100km, with no directions or help with mechanical malfunctions, the experience sees the groups immersing themselves in Indian culture, asking locals for help when they breakdown or directions when they get lost.

As part of the challenge, Zahra, Vicki and Demi were fundraising for the agency’s charity of the year Shelter from the Storm. Over months of fundraising, TukTuk themed events, Karmarama lunches, and activities around the office, the ladies smashed their initial £3,000 target and raised over £5,000 for the shelter!

You can see a review of their trip here or check out the trip step by step on their Instagram.

And if you missed the chance to donate you can still do so here

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama hires Jamie Mancini as Creative Director for PR and Influencer Discipline
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Karmarama hires Jamie Mancini as Creative Director for PR and Influencer Discipline

Karmarama has appointed Jamie Mancini as Creative Director to join the PR and social influencer discipline. Mancini will bring his considerable experience in this area to work with the agency’s PR clients which include Virgin Trains, IKEA and Unilever.

Jamie will lead creative for the PR discipline within the agency whilst also working as part of the wider advertising and integrated creative team and report into Nik Studzinski, Chief Creative Officer at Karmarama.

Jamie, one of PR Week’s 2017’s 30 Under 30, leaves his role as Creative Associate at John Doe after 8 years working on accounts such as Facebook, Beats by Dre, Oatly, Itsu, and a global Pernod Ricard portfolio ranging from Absolut Vodka to Havana Club Rum.

Nik Studzinski said of the appointment “Jamie joining the Karmarama family will allow us to create work with even greater cultural currency and reflects the growing demand from our clients for connected creativity. He’s also teaching himself to speak Mandarin which tells you everything you need to know about him.”

“The industry is at an interesting juncture” Jamie said, “it’s not enough to simply be well versed in PR anymore. The best campaigns take inspiration from every corner of culture to create work with true resonance, which is exactly the type of work I’m looking forward to doing at Karmarama, with some of the best brains in the business.”

Jamie starts on the 25^th June and joins Rosie Holden, who recently left John Doe to be Managing Partner at Karmarama in April of this year.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

first direct win Re-brand/ Re-launch Strategy of the Year at Drum Marketing Awards
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Sarah Blackman joins Karmarama as Data-Driven Creativity Strategy Lead
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Sarah Blackman joins Karmarama as Data-Driven Creativity Strategy Lead

Karmarama have announced the appointment of Sarah Blackman to Data-Driven Creativity Strategy Lead. Sarah joins to bolster the data-driven creativity credentials of the agency, reporting into Will Hodge.

Spanning 13 years, Sarah’s career in digital communications has seen her specialise in strategy and innovation for brands, winning numerous pitches at award-winning agencies across Paris, Berlin and London.

Sarah has led European and Global strategy for brands including Nestle, Philadelphia, Maybelline NY and Wella Haircare. Since 2012, Sarah worked at Proximity’s London office, leading pitch strategy and developing the agency proposition, joining as a Planning Partner, and becoming the Chief Innovation Officer shortly after. Sarah has won two gold and two silver DMAs in 2015 and 2017, Best Email Programme in all of Europe and the Middle East from the Adobe Business Awards 2018, for her work with Money Supermarket and Virgin Holidays.

Sarah has written articles for a number of publications including the Guardian and Campaign, on her favourite topics of data ethics, and digital anthropology. Her extensive knowledge of the industry has led her to lecture at the Ecole Superior de Publicite in Paris and the Oxford Institute of the Internet, as well as developing digital brand strategy training for international marketing teams such as Kraft Foods.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama wins D&AD Pencil for CBeebies
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Karmarama awarded Platinum CPD accreditation
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Karmarama awarded Platinum CPD accreditation

We are thrilled to announce that we have won Gold CPD accreditation for the 8^thtime, making it another consecutive year that we have maintained the Platinum accreditation awarded by the IPA, placing us among the top 21 agencies to be ranked at this level! It is an exciting result for our HR team, and we are extremely proud to be recognised for our demonstration towards bettering and developing the people that live by our Good Works philosophy.

The objective of Continuous Professional Development (CPD) is to recognise and celebrate the culture of development in order to better professionalism, and to build the reputation of the industry. In order to achieve Gold Accreditation, agencies must demonstrate their un-wavered investment in the professional and personal development of their employees, showing that CPD lies at the heart of the business.

Jo Harman, HR Director at Karmarama said ‘We are delighted that we’ve been recognised again by the IPA for the huge effort we put into developing our people. Investing in talent not only drives business success, but allows the opportunity for our unique culture at Karmarama to thrive.’

Thank you and congratulations to everyone who works tirelessly to design and implement development initiatives that work towards the success of the agency, and who work around the clock to pull together the annual CPD submission.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama hires Rutherford as digital Executive Creative Director
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Karmarama hires Rutherford as digital Executive Creative Director

Karmarama have announced the appointment of Dan Rutherford to join Nik Studzinski and the existing creative leadership team as Executive Creative Director. Rutherford will bring his expertise in digital to the agency working across a range of accounts.

Rutherford began his career at digital agency Outside Line. Working alongside the two agency founders, he straddled both creative and strategy to offer a complete digital service for their clients including Beck’s Budwieser, Lurpak, Rekorderlig Cider and British Gas.

In 2012, advertising agency Saatchi & Saatchi acquired Outside Line as it looked to increase its specialist digital presence. Having worked at the agency in a Creative Director role for the last 5 years Rutherford gained experience across the agency’s clients including Toyota Europe, VISA Europe and Direct Line.

During his time working on the Rekorderlig Cider account, Rutherford has played an instrumental role in the global growth of the brand from a successful UK import worth £20m to a brand with a global value in excess of £500m. His work for Rekorderlig includes the “Silver Skaters” TV spot which won accolades from D&AD, Clios, Circle Awards and British Arrows amongst others.

Nik Studzinski, Chief Creative Officer at Karmarama said of the appointment “Dan has an incredible background in both Digital and Data Driven Content. Coupled with an innate sense of how to come up with and apply a big idea to both. When you meet somebody with that kind of skill set, as well as a beard you could lose a badger in, you hire them immediately.”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama hires Rosie Holden to head up PR offering for clients
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Karmarama hires Rosie Holden to head up PR offering for clients

Karmarama has hired Rosie Holden, former managing director of John Doe, to lead its PR and social influencer discipline. She will work across the group to drive communications ideas that have cultural currency at their heart. The news comes as Kaper transitions to operate under the Karmarama brand.

Rosie joins Karmarama on 3^rd April as managing partner, having spent six years at John Doe working across brands including Adidas Originals, Beats by Dre and a Pernod-Ricard portfolio that included flagship brands Absolut and Malibu. She joined John Doe in 2011 from an in-house brand communications role at Adidas Global HQ in Germany. Previously she worked in director roles at M&C Saatchi Sport & Entertainment and Exposure, where she delivered global campaigns for clients such as Reebok, Levi’s, Nike and Coca-Cola.

“As someone who is passionate about delivering brilliantly creative and culturally relevant work for globally famous brands, Karmarama is the perfect new agency home for me. The team is a fantastic group of like-minded people, all dedicated to building brilliant campaigns. I’m very much looking forward to seeing where this attitude takes us all,” said Rosie.

Chris McCafferty, founder of Kaper and the group’s PR offering, will step up into a new role as managing director in Accenture Interactive’s UK Experience Agency operations, while continuing to work with Rosie on PR clients such as IKEA, Virgin Trains and Vauxhall. Accenture Interactive announced Maserati as its first experience agency client in November 2017, a client McCafferty leads from a Karmarama perspective.

“Clients are looking for ever more connected creativity and simpler agency relationships. We’ve been part of the Karmarama family from day one, so uniting under the one brand is a natural next step. Rosie’s track record of award winning, culturally-driven work speaks for itself. We can’t wait to welcome her and for her to push forward our vision for brave, integrated campaigning,” said Chris McCafferty.

James Denton-Clark, managing director at Karmarama said, “We want all of our ideas to be part of a broader conversation, like our recent work for The Army which drove widespread debate on the issue of inclusion. Rosie will be invaluable in helping us to create work for our clients that has a cultural currency of its own.”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama Host International Women’s Day Panel with Guests from The Ideas Foundation
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Karmarama Host International Women’s Day Panel with Guests from The Ideas Foundation

Every year, International Women’s Day celebrates the social, economic, cultural and political achievements of women. It becomes a topic that seeks to unite everyone in the pursuit of gender parity and push for the awareness of social gaps. The celebration saw the rise of #PressforProgress, an international message that highlights the political and financial gender imbalance. This year, Karmarama decided to celebrate International Women’s Day by hosting a series of events that explored the topics and issues surrounding gender equality.

For our main event on Thursday the 8^th March, we opened our doors to a group of young women as part of the Ideas Foundation, a creative education project that aims to teach 13-19-year olds about the creative industry.

We invited these young women to listen to a panel of senior women from Karmarama talk about their experience entering the industry. The event hoped to encourage and support young women wanting to get involved in the creative sector as the panel shared their stories and advise.

One of the students spoke of her shock as Creative Director Imogen Tazzyman revealed that only 3% of women share her role in the industry, “Those words remained with me for the rest of the day.” Daniya Kayani, student at the University of West London wrote, “The experience I had there was incomparable to other agencies I had visited. I hadn’t the foggiest clue what I wanted to do once I had graduated. That’s how I felt until I walked through the doors of Karmarama. There was just something about Karmarama that made me feel like I was at home. Having been surrounded by so many interesting women who worked there was a brilliant experience that reminded me just how far women have come in advertising and yet how much further we have yet to go.”

After exploring the agency further, Daniya described Karmarama as her “dream company to work for” saying, “I was really sold now. The office was broad and full of creatives bringing adverts to life at their fingertips. This is exactly what I want to do.”

In addition to Thursday’s panel, Karmarama hosted several events including a Karma Sound Session by Jillian Jaqueline and a two-part Development Workshop hosted by Karmarama’s HR Director, Jo Harman. Driven by the research taken from the experiences of 127 successful women, the workshop explored Joan Williams and Rachel Dempsey’s book ‘What Works for Women at Work: Four Patterns Working Women Need to Know’. The sessions gave female staff the tools to tackle gender bias in the work-space and prevent it from impacting professional growth.

As the week came to a close, we took the opportunity to celebrate the female talent across Karmarama and the inclusivity that the agency offers.

To read Daniya Kayani’s full blog click here.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

The British Army celebrates International Women’s Day with campaign by Karmarama
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The British Army celebrates International Women’s Day with campaign by Karmarama

Karmarama has produced a campaign reinforcing the Army as a champion of female talent on International Women’s Day.

The work highlights that equal opportunities and equal pay are available for women in The British Army, banishing stereotypes that the Army is a ‘man’s world’.

In keeping with the wider This Is Belonging recruitment campaign, this campaign works to change the perceptions of potential recruits, encouraging women to see The Army as a place for them to belong.

High-impact, graphic out-of-home (OOH) advertising showcases the ranks and first names of those currently serving in the Army, within the Be The Best brand line for the organisation, naming the thousands of women serving in the Army today. The names include that of Major General Susan Ridge, the most senior female officer serving in the Army.

Further OOH and social content features portrait photography taken by award-winning photographer Spiros Politis, that goes deeper into the unique stories of the faces behind some of the names.

Nik Studzinski, chief creative officer at Karmarama said of the work “We wanted to do something respectful that acknowledged the part over 13,000 women play in making the British Army the best in the world.”

Major General Ridge added “Women have been a vital part of the British Army for over 100 years, and many inspirational women have found their place to belong there. We are delighted to celebrate the inspirational women serving in The Army today.”

The work will run across OOH, social channels and online from 7^th March, prior to International Women’s Day.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama ranked 21st in Sunday Times 100 Best Companies to Work For
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Karmarama ranked 21st in Sunday Times 100 Best Companies to Work For

Karmarama has again been named a top Sunday Times 100 Best Companies to Work For, ranked 21st in the 2018 league, which was announced yesterday evening at the awards ceremony at Battersea Evolution.

“We are extremely proud to announce our place in the Sunday Times 100 Best Companies to Work For – our best position to date,”, said Ben Bilboul, CEO, Karmarama “This makes us the highest ranking communications agency in the UK for the second consecutive year”.

Karmarama also won a special award for Learning and Development for its Dreamcatcher initiative. Dreamcatcher involves staff sending in a dream to the Dreamcatcher team, who select a winner that receives £1000 and a week off to make it happen. Dreamcatcher began as a way to encourage staff at the agency to experience something new and ideally learn something from it. In 2017, the agency had two winners: designer, Ryan Hamilton, who after teaching himself guitar and playing at a series of open mic nights, wanted to travel to Nashville for a week of intensive guitar lessons with his hero. The second winner this year was a trio across the agency; Zahra Mair, Vicki Murfitt and Demi Osman, who wanted to take Good Karma to India on a 1000km race trip in a Karmarama branded tuktuk. They are using the initiative to fundraise for the Karmarama charity of the year, Shelter From The Storm.

Karmarama has featured in The Sunday Times Best Companies lists six times, consecutively over the last four years.

“We believe our culture is what makes Karmarama so special, and are over the moon to have this recognised in the awards for another year,” continues Bilboul.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama launch latest recruitment campaign for The British Army
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Karmarama launch latest recruitment campaign for The British Army

The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from.

The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army.

The TV spots Prayer, Pull Up, Voice, Letter and Buckaroo tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words.

Nik Studzinski, Chief Creative Officer at Karmarama, said “We loved working with real soldiers to create an authentic and powerful campaign which brings to life what it means to belong in the modern British Army today.”

The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes.

The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad.

The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama win DMA Grand Prix for second consecutive year
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Iceland launch ‘Tis the Reason Christmas campaign with help from Karmarama
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Karmarama wins Best Public Service Campaign at the Campaign BIG Awards
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Karmarama wins Gold in Best Use of Data and Insight at the International Content Marketing Awards
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Jamishidi and Stammers join Karmarama to boost strategy department
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Jamishidi and Stammers join Karmarama to boost strategy department

Karmarama has hired Kaihaan Jamshidi and Nikki Stammers to join the strategy department. Both will be joining the agency as a Strategy Leads, reporting into Will Hodge, Head of Planning.

Before being appointed to his current position, Jamishidi has delivered several multi-platform global propositions, including Now TV for Sky, McDonald’s only global app (Happy Studio) and the Dyson e-commerce platform.

As well as expanding the pioneering R/GA ventures program into Europe, he has also collaborated with the Unilever creative excellence team to redefine their global best practice for brand experience delivery (Crafting Brands 4 Life).

Stammers is joining from DigidtasLBi where she has worked across brand such has UBS, Mumsnet, Lloyds Banking Group and Sony Xperia during her 4 years working there. Prior to joining DigitasLBi, Nikki worked at some of Australia’s most awarded creative agencies including Naked, Whybin\TBWA\DAN and The Monkeys, and was a founding member of Australia’s first ever social media consultancy in 2008.

Stammers recently worked as strategic-lead on Pigeon Air Patrolcampaign, winner of two 2016 Cannes Lions as well as on the Mumsnet Pregnancy Tracker App, winner of BIMA Grand Prix in 2016.

Will Hodge, said of the hires “I’m thrilled to welcome top level strategic talent in Kaihaan and Nikki into our team. Their addition only makes us stronger as we strive to deliver more human experience platforms throughout our work. Their strategic nous and creative flair ensure we’re now even better equipped to execute strategic and creative thinking across a more varied range of projects and problems than ever before.”

The pair join this week and will support Hodge in delivering strategy across Karmarama’s client base.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama host Karma Sound Session in aid of Shelter From The Storm
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Karmarama appointed lead creative agency for Battersea Dogs & Cats Home
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Karmarama appointed lead creative agency for Battersea Dogs & Cats Home

Karmarama has been appointed as lead creative agency for Battersea Dogs & Cats Home, following a series of chemistry meetings.

Battersea Dogs & Cats Home called the pitch after the emergence of an increasingly harder re-homing market, encouraging them to review their marketing activity as part of the longer term strategy for the charity. They will be working with the agencies to dispel misconceptions about rescue animals, and promote the benefits of rehoming a Battersea dog or cat.

Karamarama will begin working with Battersea Dogs & Cats Home immediately with a rehoming campaign launching mid-October 2017 across TV, digital and social and brand work launching in January 2018.

Sarah Matthews, Director of Marketing & Commercial at Battersea Dogs & Cats Home said “With this new appointment we have found a genuine partnership. Together, we’re looking forward to helping more of our animals find happy, loving homes.”

Nik Studzinski, Chief Creative Officer at Karmarama said “Battersea Dogs & Cats Home is an iconic British institution. They do amazing work preparing dogs and cats for rehoming and matching them to the right people. It’s time for us to shine a light on the amazing work they do.”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama launch global Creative Exchange Programme with Accenture Interactive agencies
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Karmarama launch global Creative Exchange Programme with Accenture Interactive agencies

Karmarama are delighted to announce the launch of their global Creative Exchange Programme. The Programme is a brilliant opportunity for our creatives to experience a period of time working in another country. It will give them an opportunity to see how things are done in another culture and in the context of being part of the Accenture Interactive family.

At Karmarama, we strongly believe that learning comes from doing and from experiences, rather than sitting in a classroom, particularly for Creatives. Being part of Accenture Interactive gives our people the chance to experience creativity in an international dimension which they can bring back to their work at the end of the programme.

The exchange programme will consist of 4 worldwide exchange opportunities a year, with other agencies that are part of the wider Accenture Interactive group.

For the first trip, two of our creative teams travelled to Sydney and Sao Paulo, to begin work at The Monkeys & Maud and Accenture Interactive’s Creative agency in Brazil. Simultaneously, Karmarama have welcomed a team from Sydney to our London office.

Nik Studzinski, our Chief Creative Officer said about the programme: “At Karmarama we have always believed that culture is a huge part of helping creativity thrive. Now part of the Accenture Interactive family, the relationship between creativity and culture remains as important as ever. Having already started to collaborate on a variety of brands and briefs with the wider group of creative agencies, the exchange programme seemed a no-brainer. It’s the best way to get to know each other better and understand how we all work. We have more exchanges planned for the future and, speaking from personal experience, I’m convinced it will lead to creatives who have a bigger and better perspective on the needs of our clients around the World. ”

Daniel Leppanen and Rachel Holding, the team in Sao Paolo said “When we were asked to work in Brazil for a month, of course we said yes. Experiencing life as a creative at the other side of the world is a once in a lifetime opportunity. We’ve been here two days and already learned loads about the Brazilian ad industry and how it differs to the UK. And the fact that it’s winter here and still 27 degrees? Well, I guess we’ll struggle through.” Daniel and Rachel’s trip can be followed at their blog www.dontdrinkthetapwater.com

Meigan Brown and Tobias Owen, the team in Sydney “We’re off riding kangaroos to work, wearing thongs to the office and learning lots to bring back from our sister agency The Monkeys in Sydney. They’ve got a rather swanky shelf of awards and a very nice toaster so we’re cramming our heads with tips on being provocative, great ideas from the land down under, new ways of going about briefs and our mouths full of toast.” You can follow Meigan and Tobias’ trip on Instagram at @kangarama

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama wins three BIMA awards including Advance Award for Impact
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Karmarama launch Onken YouGurt competition and digital campaign for Emmi UK
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Karmarama launch Onken YouGurt competition and digital campaign for Emmi UK

Karmarama have produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.

The Onken YouGurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chilli, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations. With the support of renowned experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.

As part of the Onken YouGurt competition, Karmarama have also built a bespoke website (www.OnkenYouGurt.co.uk) that instantly creates shareable content personalised to each entrant (including their name and chosen flavours) whether they win or lose.

The competition will be hosted at OnkenYouGurt.co.uk and will be promoted online in a series of VOD content teasers, as well as OOH print, social media, instore media, on-pack advertising and through celebrity influencers online. All4 are running a personalised version of the 30” ad on VOD that means the audience will see and hear their name within the advert.

Brian Williams, Executive Creative Director at Karmarama said “Flying knives, a catchy theme tune and a team of gloved hands, all working in symphony to create your personalised yogurt. Give it a go. Even if you don’t win it will answer all your yogurt questions and probably raise a bunch of new ones.”

Julie Plant, Managing Director at Emmi UK, said: “We hope this campaign will make Onken even more loved by our UK shoppers. It is playful and really brings out the characteristics that make Onken famous – creamy, bold flavoured, delicious yogurt. As well as giving away 1,500 unique pots of yogurt, Onken will be one of the first yogurt brands to take the ‘bespoke experience’ to a new level using personalised On Demand and Digital platforms. We hope Onken consumers love the campaign and we look forward to seeing their bold and fruity flavour combinations throughout September!”

Onken YouGurt launches this week and will be live until September 30th 2017.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama host Krufts Dog Show for Battersea Dogs & Cats Home
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Karmarama host Krufts Dog Show for Battersea Dogs & Cats Home

Friday 9.30am. The morning after the night before. Mickey walked in to the office, looking particularly hairy. Poppy, late in, came bounding in on four legs. Oscar, unshaved, sat down at the desk, his whiskers sniffing the ground.

In celebration of National Dog Day, 26^th August 2017, Karmarama took its love for dogs to new heights and hosted what could be the first of its kind – an office-based Krufts competition.

Karmarama’s dog owners brought their pawsome pooches into work on the last summer half day, and entered them in to one or more of five classes. Each entry into a category was £5 and all proceeds went to Battersea Cats and Dogs Home. Rosettes and pride could be won in the likes of:

Most like owner

Do you and your pooch have the same luscious golden locks? Or perhaps similar whiskers? Whatever the look, enter your doppelgänger dog for a reward.

Best fancy dress

Is your canine pal catwalk ready? If so, join them up to the ‘best fancy dress’ category for some fashion fun.

Best trick

Do you have the next Dog Genius? Enrol your clever pup into the ‘best trick’ category if you think you can handle the pressure.

Waggiest tail

Happy dogs = happy world. Enter your dog in our ‘waggiest tail’ category and get them to shake some serious booty for a prize.

Best dog art

Bring your pet over to our Kraft’s Korner and get artsy, or bring in your finest canine portrait. Whoever creates the best pawsterpeice gets a prize.

Suffice to say, competitive natures blossomed as the humans fought it out on the stage – smiles and high-pitched encouragement was rife as owners tried to make their dog’s tail wag the most, dog biscuits were given in abundance to inspire their pooch’s best tricks, and artistic dreams were unlocked as hands held paws to create fine art.

Judged by Joe Mateo, the creative manager at Battersea Dogs and Cats Home, along with our managing partner Hannah Matthews, and our Head of human Talent, Annabel Deacon, the event was a huge success. The whole office was beaming ear to ear. And to top it all off, we managed to raise hundreds of pounds for an incredibly important charity.

Here’s to an annual Krufts event!

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama have been appointed to work with fashion retailer Uniqlo
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Karmarama have been appointed to work with fashion retailer Uniqlo

Karmarama are pleased to be working with Uniqlo, having been appointed to work with the fashion retailer across Europe on seasonal campaigns and store launches.

The agency has developed a summer campaign for their collection, which will run in European and US markets across advertising and in-store channels. Unlike many of their competitors, Uniqlo have chosen not to hold a large summer stock sale, instead focusing on their summer range to drive traffic instore.

Over the last 68 years, the Uniqlo brand has built a reputation for their functional Winter products, through textile innovations such as Ultra-Light Down and Heat-Tech. The new summer campaign aims to break down the perception that the brand is only appropriate for winter, and encourages people to build their wardrobe with Uniqlo’s versatile Summer 2017 range.

The ‘Build your Summer’ campaign, Karmarama’s first work for Uniqlo, highlights the range and quality of Uniqlo’s Summer clothing. The work communicates a liberating message that has resonated with shoppers: you can build your summer with Uniqlo, whoever you are, whatever you’re doing, and wherever you’re going.

Ben Cook, Marketing and PR at Uniqlo Europe said “The ‘Build your Summer’ campaign has been an important step change for our business and we’re looking forward to working with Karmarama on future projects.”

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama champion diversity in new CBeebies Campaign
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Karmarama wins Campaign of The Year at Recruitment Marketing Awards
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Karmarama launch British Army rainbow camo cream for Pride London 2017
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Karmarama launch British Army rainbow camo cream for Pride London 2017

As part of our ‘This Is Belonging’ Campaign, we launched a Pride rainbow camo cream for The Army. The activation subverts the khaki camouflage colours soldiers use to keep hidden, swapping these for the celebratory rainbow boldness of Pride. As well as creating the camo cream itself, the campaign is running across social and outdoor posters.

Sgt Guy Lowe-Barrow, Secretary of Army LGBT Forum and the Army BAME Network: “We’re proud to be recognised as a top LGBT employer and this campaign is built on a belief that diversity makes us stronger and more effective. We wanted to reflect the participation of so many of our personnel this weekend and demonstrate the diversity we encourage in the Armed Forces.”

Adam Kean, Executive Creative Director at Karmarama said: “The modern Army is proud of its LGBT+ soldiers and we wanted to celebrate that. Camo cream is all about hiding and blending in, but this is a time for standing out and standing proud. So we’re handing out over a thousand rainbow camo creams at the parade, and creating an advertising campaign to support this.”

The campaign was a huge success, selling out within hours at the Pride March 2017 and featuring in Campaign’s best campaigns of Pride 2017 and The Drum’s Ad of the Day on Friday, before the festivities at the weekend.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.

Karmarama wins YouTube Works for Brands award for Unibet content series
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Karmarama awarded Platinum CPD accreditation
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Karmarama awarded Platinum CPD accreditation

We are delighted to announce that we have won Gold CPD accreditation for the 5^th time. It’s our 3^rd consecutive year of winning and we are so proud that we have maintained the Platinum accreditation awarded by the IPA. Being one of only twenty Platinum agencies is recognition of the huge effort and investment we put into the development of our most important asset, our people.

The objective of Continuing Professional Development (CPD) is to professionalise the industry and introduce core best practice including appraisals, inductions and learning and development for employees year in, year out. To achieve Gold accreditation, member agencies are required to demonstrate the effectiveness of their training and development programme; that it is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.

Judges of the awards said of our achievement “Karmarama could see change on the horizon, and used CPD effectively and thoughtfully to prepare for it. Impressive.”

Jo Harman, our Head of HR said “To be recognised by the IPA for our investment in development initiatives for our colleagues makes us extremely proud. As a creatively led businesses, it’s our people that make us the outstanding business that we are today and CPD plays a huge role in making them the very best that they can be.”

Thank you and congratulations to our HR team who work extremely hard to design and implement development initiatives that are truly linked to the creative and commercial success of our agency and who work tirelessly to pull together the annual CPD submission.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.