NCS (National Citizen Service) and Karmarama today launch ‘No We Can’, their inaugural campaign featuring a new brand identity and multi-channel activation co-created with teens, encouraging them to declare what they are passionate about in 2019. NCS aims to incite independence in young people by turning a lifetime of beingtold they’re too young, into a … Continued
Sid McGrath, Chief Strategy Officer, Karmarama Customers are damn important. Their experience of a brand is almost more important still. Speak to just about any company in the world and they will recognise the power customer experience has. It can mean the difference between success and failure. A ringing till or discarded shopping trolley. Top … Continued
Confused.com are the joint-headline sponsor for the ITV and STV coverage of the Rugby World Cup 2019 in Japan, and have released a series of nine sponsorship idents which will surround the coverage in broadcast and online. The sponsorship creative, created by advertising agency Karmarama, uses Japanese concepts to bring clarity to the unwritten rules and hidden … Continued
The concept of giving a brand a sense of purpose is now commonplace. People are increasingly looking to brands to have a deeper meaning beyond positioning or selling, as confirmed by our research, which found that an average of 73% of people care about the impact of brands above and beyond their products. By blending … Continued
When we first published ‘Brand Nirvana…’ in 2018 we were really pleased with the response, from client and agency folk alike. And as useful as we’d hoped the 8-steps to help close ‘the human experience gap’ would be, the thing that really caught people’s imagination was the figure of 47%. When we looked at the data from … Continued
Breaking & entering the future home The ‘home’ has always been a cocoon for humans, away from the world and its commerce. Yet with smart technology entering this space, so are brands. How they do that is a sensitive issue – they should feel like a friend coming for dinner, rather than someone breaking and entering … Continued
WFA’s Project Reconnect has been one of the most important initiatives we have been involved in. That’s because ultimately we’re all in the people game. Understanding, motivating and engaging customers is the number one priority for everyone involved in marketing. Today, there are so many distractions; whether it be budget fragmentation or the proliferation and … Continued
Karmarama has promoted Charlotte Farrington to Head of Account Management. Since joining Karmarama eight years ago, Charlotte has worked across a number of accounts including Just Eat, The British Army and the BBC. Since joining Karmarama in 2011, Charlotte quickly rose through the ranks and has since led the account for The British Army for … Continued
Confused.com has unveiled its new ‘2019 Confusion to Clarity’ advertising campaign, continuing to establish Confused.com as a brand helping to bring clarity to the world – finding the best insurance deals for customers in a world of ever-increasing confusion. The new ad campaign, created by Karmarama, draws on customer research and data insight, using qualitative … Continued
The research was commissioned by Karmarama, part of Accenture Interactive and GAY TIMES and conducted by YouGov. The total sample size was 2,052 adults based in the UK, of which 740 were LGBT respondents. Fieldwork was undertaken between 24 – 29 May 2019. The survey was carried out online. The figures have been weighted and … Continued