RTÉ’s core goal was to bring Irish content closer to the hundreds of thousands of Irish people living abroad by providing worldwide access to Ireland’s most popular TV shows through an iOS mobile and tablet application.
How we helped do the right thing
We first undertook user and market research to determine what customers would want from an international video player. This research, coupled with the numerous requests from Irish users around the world, made for a compelling case to produce a world class video service.
What happened next
The research showed that, above all, users wanted an application that was simple, easy to use and convenient for on the go access. It was also important for the app to have an engaging, clean and user-friendly interface, which would allow users to browse and discover content, and quickly search for specific programmes. To achieve this goal, we designed and developed a native iPhone and iPad app in collaboration with Ooyala, integrating their video platform.
The RTÉ Player International app launched in March 2015, strengthening RTÉ’s digital service offering and attracting an average of 2.2 million unique international browsers each month. This project also won a prestigious BIMA Award in 2015.
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